A gas station is a strange kind of business. Nobody sets out in the morning intending to visit one. You stop because you have to, and the whole transaction is over in about two minutes.
Which means everything that matters happens in those two minutes. Whether the restroom was clean. Whether the pump card reader looked trustworthy. Whether the coffee was fresh or had been sitting since the shift before. Whether the lot was bright enough to feel safe at 10pm.
Industry research says the same thing drivers do: safety and cleanliness decide where people stop, ahead of price. Orbit exists because most stations treat those as chores. We built a chain where they are the product.
We are Oklahoma owned and Oklahoma only: 3 stations open today in Oklahoma City and Edmond, Enid opening next, and 18 sites in total, every one staffed, supplied and managed from inside this state.